Seersucker Rumpledness.

Ideas, especially worthwhile ones, need a champion.

The splendid rumpledness of fine seersucker fabric, is an example. Only quantum physics is more often misunderstood.

For the record: Rumpledness does not mean sloppy. On the contrary, it goes beyond casualness. It suggests sophistication. Rumpledness is subtle, self-assured, a little rakish.

A studio mogul I met on the red-eye from L.A. last week looked me square in the eye and swore that 46% of all movie revenue can be linked in some way to rumpledness.

I believed her.

Seersucker Movie Shirt (No. 3687). Handmade in Portugal with 100% prewashed soft cotton striped seersucker fabric. Trocas shell buttons. Seven buttons down center front. Topstitching around button-down collar, center front placket and pocket. Two-button adjustable mitered cuff. Shirttail hem, gussets at bottom sides.