The J. Peterman Shirt for Women.

(49% customer insistence, 48% Thos. Jefferson, 3% Peterman.)

A simple, comfortable 18th-century design, also highly adaptable.

Women, bless them, have been buying our J. Peterman Shirt since the day that we first introduced it.

Just one reservation. Mr. Peterman, it goes, could you make your shirt in something beside muslin and flannel? Something morefeminine?

After thousands of urgent telephone calls and letters (well, quite a few), we got the message. It had to be done. So weve done it.

J. Peterman Shirt for Women (No. 7142). 100% cotton yarn dye dobby. 18th-century band collar. Burnt wooden buttons. Easy-wearing popover style. Back yoke. Cuff with two buttons and placket. Range: innocent to untamed to sophisticated. Made in Portugal.